Google Trends has been around for years but has been underutilized. Not only does it give you information regarding a keyword but it offers great insight into trends around the topic, which can be invaluable at any stage of a business’s growth. Search for keywords in any country and receive information around it like top queries, rising queries, interest over time, and geographical locations depending on interest.
It’s used by agencies, in-house marketers, and SEO professionals who need reliable data to find ranking opportunities and evaluate competitors. The tool is officially certified by YouTube and integrates seamlessly with your channel, offering real-time suggestions that help boost video rankings. One of its standout features is thumbnail and title A/B testing, available in higher-tier plans, which lets you experiment and track what performs best over time. Each is ideal for different tasks such as keyword research, audits, content optimization, or platform-specific SEO. Like Ahrefs, Semrush can track your visibility on AI search results with its new feature Otterly AI.
Improve search rankings. Drive traffic. Get customers.
For agencies specializing in local businesses, BrightLocal is the standout choice. Its dedicated focus on local search delivers SEO Anomaly insights that general SEO platforms simply can’t match. This tool for agencies particularly excels for companies juggling multiple local clients across different industries. Be aware, though—costs can climb quickly when managing numerous locations, and you’ll still need additional tools for comprehensive SEO coverage beyond local search. Among other best SEO tools for agency, BrightLocal stands out as the specialist focused exclusively on local search. While general SEO platforms might offer some local features as an afterthought, BrightLocal has built its entire ecosystem around helping businesses appear in local search results.
SEO PowerSuite works best for users who value data privacy, offline access, and unlimited usage. SEOWriting helps you create search-optimized content quickly without hiring expensive copywriters. This tool uses AI to analyze top-ranking pages and generate content that matches what search engines expect to see. An SEO service provider is an agency that handles SEO planning and execution of tasks for your business.
If you’re able to meet the “People Also Ask” questions in Google SERPs, you’re more likely to rank. Type a word or phrase into the search bar to see how popular the keyword has been recently. This helps you make sure you’re not writing content about outdated topics. Amy Nichol Smith spent more than 20 years working as a journalist for TV and newspapers before transitioning to software and hardware product reviews for consumers and small businesses.
- With 70 SEO functions, SEO Review Tools offers one of the most comprehensive collections of free SEO tools.
- At some point in time, you’ll likely have questions or require assistance with the free SEO software you choose.
- When choosing a tool, consider the exact features you need (and the cost) before making a final decision.
- Email support is available to customers and requests are typically answered within one business day.
- As a free Semrush user, you can crawl up to 100 URLs per month with the Site Audit tool.
That’s why my team will continue to do that for us and our clients. AI content detection test shows that AI content is detectable using small, publicly available tools. The problem is that there are hundreds of AI SEO tools out there, and new ones pop up daily. If you want to take a more guided approach to learning SEO or training your entire team, check out the Moz Academy SEO Essentials Certification.
Free SEO Tools to Maximize Your Website’s Visibility in 2025
Then, its site audit feature ensures your website is free of any technical SEO issues. SurferSEO provides one of the most comprehensive data-gathering experiences for SEOs. Aleyda Solis is a speaker, author, and award-winning SEO expert. She is the founder of Orainti, an international SEO consultancy Agency, that helps international clients scale their organic search growth. She has won the European Search Personality of the Year in 2018 Award and was mentioned in the 50 online marketing influencers to follow in 2016.
If you have many people collaborating with the SEO tools, then a tool with solid collaboration options will be ideal. Before you select the best SEO tool for yourself, you’ll have to evaluate your SEO needs. If you’re just starting out, it may be better to opt for a tool that’s simple and easy to get started with and has beginner-friendly tutorials. But if you’re a seasoned digital marketer, then an advanced tool will serve you better. If your website has a long history of inorganic link building, it’s wise to do a monthly disavow. Now, what we love about Detailed SEO the most is that it can preview the Open Graph data or Schema markup of any page in a single click.
Google Search Console Enhancer
Similarweb is another go-to platform for ecommerce competitor analysis, providing 360-degree insights into market trends and consumer behavior. This tool equips merchants with features like competitor analysis and market trend insights, empowering you to uncover growth opportunities and make informed strategic decisions. Our free website ranking and keyword research tool allows you to uncover high volume keywords to boost your SERP’s. Enter your site below to check for cloaking in the eyes of various search engines and web browsers.